It used to be a tongue-in-cheek dance of reading the innuendo between the lines, but now sex and movies are unabashedly holding hands and swinging arm-in-arm â€” or hand-in-wallet.
The marketing mantra â€œSex sellsâ€ has become a promotional staple â€” itâ€™s evident in most TV commercials and successful films. â€œCharlieâ€™s Angelsâ€ and â€œLara Croft: Tomb Raiderâ€ are two of many successful franchises founded on the power of sexy women kicking butt. The fact is, beautiful women snag the male viewerâ€™s attention like a moth to a flame.
After all, half the allure of action-packed blockbusters like the James Bond movies, â€œMission Impossibleâ€ and â€œTransformersâ€ is waiting to see which sexy female co-star steals the scene.
â€œâ€˜Sin Cityâ€™ grossed almost $75 million in ticket sales; it didnâ€™t hurt that the film featured a literal army of gorgeous prostitutes. Since the 1970s, sex in film has shifted from accepted to in-demand,â€ says Peter Hoffman, CEO of Seven Arts Pictures. â€œMore recently, the demand for sex and sexy women is seen in college movies like â€˜American Pie.’â€
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