Sexy Women and Movies Make Profitable Combination

It used to be a tongue-in-cheek dance of reading the innuendo between the lines, but now sex and movies are unabashedly holding hands and swinging arm-in-arm — or hand-in-wallet.

The marketing mantra “Sex sells” has become a promotional staple — it’s evident in most TV commercials and successful films. “Charlie’s Angels” and “Lara Croft: Tomb Raider” are two of many successful franchises founded on the power of sexy women kicking butt. The fact is, beautiful women snag the male viewer’s attention like a moth to a flame.

After all, half the allure of action-packed blockbusters like the James Bond movies, “Mission Impossible” and “Transformers” is waiting to see which sexy female co-star steals the scene.

“‘Sin City’ grossed almost $75 million in ticket sales; it didn’t hurt that the film featured a literal army of gorgeous prostitutes. Since the 1970s, sex in film has shifted from accepted to in-demand,” says Peter Hoffman, CEO of Seven Arts Pictures. “More recently, the demand for sex and sexy women is seen in college movies like ‘American Pie.’”

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