Although Rihanna have lost her Queen status from Facebook but still she is not out of the game totally.
According to the latest reports released by The NPD Group Rihanna is the most marketable Celebrity in the World. The Stay singer surpassed big names like Angelina Jolie, Kevin Hart and Tim McGraw.
Endorsement through celebrities are the most powerful way of selling your Brand now a days, RiRi in past have collaborated with Big Brands like Samsung, Jeep and Puma.
According to the reports made by NPD Group Rihanna’s index score of 367 means that she has almost 3.7 times as many strong brand endorsement opportunities as the average big name celebrity.The NPD Group Vice President, Barbara Zack stated [Chief marketing officers and chief financial officers] have long asked for better data to help inform their expensive sponsorship decisions.
She further added We can now prove what has been suspected when making expensive sponsorship decisions that celebrities are media properties in their own right, with audiences that have nuanced brand preferences. In the same way that every sitcom is not equally valuable to a particular brand, neither is every celebrity equally valuable to a particular brand.